Hi, I’m Tony – founder of White Donkey and a lifelong coffee lover. Coffee isn’t just a drink for me, it’s a way of life. I drink at least two cups a day and have been obsessed with brewing for as long as I can remember. Over the years, I’ve experimented with just about every brewing method out there — from espresso machines and pour-over drippers to moka pots and more. Some of my favorite tools were hard to find in New Zealand, so I often ordered them from overseas.
That challenge sparked an idea — if I was struggling to find affordable, quality coffee gear here, other Kiwis probably were too. In 2020, I started White Donkey, a 100% locally owned and operated business, to make high-quality coffee tools accessible to New Zealanders. We began by selling on Trade Me and quickly built a loyal customer base who loved our products and prices.
In 2023, we launched this website to bring our growing range to even more coffee lovers around the country. Today, we stock a wide range of coffee accessories: moka pots, pour-over kits, grinders, espresso machine tools, and even electric appliances like kettles, fryers, and coffee roasters. Every item is tested by our team to ensure it meets the same standards we expect for our own coffee setups. We ship directly from our Auckland warehouse — quickly and affordably.
We're not a big company — and we like it that way. It lets us focus on what matters: quality products, personal service, and sharing our love of coffee with others across Aotearoa.
OUR MISSION
Our mission is simple:
To make quality coffee tools accessible and affordable for every coffee lover in New Zealand.
We support both home brewers and professional baristas by offering reliable, well-designed tools at prices that make sense. Every product is hand-picked, tested, and used by our team — if we wouldn’t use it ourselves, we don’t sell it. By importing directly from manufacturers and keeping our operation lean, we pass the savings and quality straight to you.
OUR STORIES
White Donkey was born out of personal experience and a genuine love for coffee. When I started roasting and brewing coffee at home, I found it difficult to get the right tools locally — especially at a reasonable price. I began sourcing my own gear from overseas and realized there was a real need for a local supplier who understood what home brewers and baristas were looking for.
So in 2020, I founded White Donkey. At first, we sold only on Trade Me — simple tools I personally used at home. The feedback was overwhelming, and Kiwis quickly embraced our products. By 2023, it was time to take the next step with our own online store.